Public Service Broadcasting – Transformation Towards a Pluralistic Society
Keywords:
public media service, public, pluralism, public interest, media contentsAbstract
The support of the democratic system and backing up the rule of law are not only the crucial conditions for achieving the independence of the public media service, but also the basic guarantee for the freedom of its activities. The public media service must not seek justification for the public-assisted financing in the number of users, but rather in the quality of the content and services offered to all members of society under equal conditions. In the permanent competition with the commercial rivals for ratings, the public media service could, in the long run, degrade itself by conforming its function uncritically to the commercial factors which, on their behalf, dictate the market conditions.
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